I recently attended the NAMS 4 Event in Atlanta, Georgia. This was my first NAMS and it won’t be my last. The next one is in January and you can sign up here and come join me. NAMS 5 January 2011. I guarantee you will not be disappointed and you will leave with awesome information, direction and incredible contacts to help accelerate your business. This is the REAL DEAL.
Some of those incredible contacts are offering a free copywriting course that will span 10 days starting on September 1, 2010. You will need to sign up here Free Copywriting 101 Course Telesummit This is a time sensitive class not only for when it begins but how long each class will be available. 24 hours – sign up and get busy.
I recently set up a couple of new sites that required a home page that stayed the same all the time and a couple of other pages for information. More of a content management site then a blog. I still wanted the ability to continuously add pages/posts like a blog but I needed some static structure to the site as well. I had seen some sites like this, built with Thesis, but I could not quit figure out how to do it.
So, like many other things I have done over the past couple of years of being an online marketer and website creator, I searched and scoured the internet for the answer. It came from a couple of sources and then of course I figured a few things out on my own or realized a slightly better way to do the process that fit my needs.
A friend of mine who has a blog called Frohardy.com asked me today how to turn a picture into a hyperlink. He has some fantastic pictures you should check out by the way. More specifically though, he asked how to make a picture in the sidebar of a Wordpress Website become a hyperlink.
I tried to explain it to him over the phone but instead decided to do a quick tutorial so he could learn, I could become a better teacher and if anyone else is wondering the same thing, this might help them as well.
First I think we should address the question of whether this is a good linking strategy or not. In my humble opinion it is not as effective as typed keyword hyperlinks are. One of the main reasons why it is not as effective is that the visitor does not always know if the picture is a link or not. They will have to roll over the picture and notice the cursor transition that indicates a hyperlink to know whether it is a link or not. Then you need to make sure the picture is explicit enough to tell the visitor where they are going if they choose to click the picture link.
The typed hyperlink is obvious, keyword rich and if the visitor wants to follow it there is no question about what they need to do. With that said, creating picture hyperlinks can add color and be another gateway to your funnel. Most of all – they are cool.
