The first post is written by Ed Felten, Chief Technologist at the FTC, who goes on to say that the point of the blog is to talk candidly about technology in a way that is "sophisticated enough to be interesting to hard-core techies, but straightforward enough to be accessible to the broad public that knows something about technology but doesn’t qualify as expert." 

"We’ll aim for a conversational, common-sense tone–and if we fall short, I’m sure you’ll let us know in the comments."

"I’m looking forward to having a conversation with you about technology," he adds. "Stay tuned for our first 'real' post."

Why Is Blogging With WordPress Significant

The reason I highlighted this new FTC launch of their own WordPress Blog is twofold.

I have been running blogs now for about 5 years. I hesitate to call them blogs because many of them are the websites and virtual hubs of businesses.  Even the sites that are run as blogs have developed into sophisticated websites with many different layers and potential options surrounding them. 

The fundamental similarity is they are built on the open source platform from WordPress.org.  Why?  Why WordPress?  Why not some other option?

To be honest I don't really know.  The reason I don't know is I was lucky enough to stumble into WordPress about 5 years ago and learn enough about it that I could take off and start building as many websites as I wanted to and tweak them and customize them the way I wanted them to look. 

The other bonus is I started seeing them ranking well on Google.  This seems to be one of the reasons WordPress has done so well.  Google likes them.  Here is Matt Cutts from Google talking about WordPress and why Google likes them at a 2009 Wordcamp.

The other point I want to make is the fact that the FTC has determined that blogging would now be something they want to spend some time doing.  Why?  Why would the Federal Trade Commission want to spend time and money Blogging.

The answer is already on this page.  They want to have a conversation with you about technology.

Think about that for a second.  Then think about it for your business. 

Wouldn't you like to have a conversation with your potential clients about whatever it is you do?

This is why it is imperative to start blogging or to put it better, talking about your business, in a conversational format to your potential clients.  The very same people who are searching Google right now using keywords about your business to find information they are searching for about your services or products.  

I teach business blogging, video blogging, social media strategies  and WordPress to entrepreneurs and business owners.  If you are not doing something, right now, to put your message and conversation out into the Super Highway of information called the Internet you are wasting valuable time.  The vast amount of people I come in contact with are just not doing this and I can't understand why. 

The offline businesses I am involved in are all reaping the benefits of the WordPress website I created and optimized for those particular niches and there are leads that come from that work every week.  I do not spend a lot of time adding content to them but I do maintain them with new pictures or post an article about an event or start a conversation about the niche the business is in.  This is easy and the vast majority of people running businesses are just not doing it. 

Get in touch with me here if you want to learn more.  

Internet Launch Marketing.