Learning how to find long tail keywords that are relevant to your site can be responsible for over 70% of the visits to your website. That’s a pretty substantial number and one that demands some attention.
First Things First
First, it is important to define what a long tail keyword phrase is. When we are in the development phase of our websites there are certain words and terms we evaluate as to their importance and relevance to the subject matter of our site. There are usually one or two main words that ultimately define the core of our topic and subject matter of the site. Then there are the words that are familiar to the subject and would be considered secondary keywords. Usually these words are used as categories for the website and other main components.
These words or small phrases are what our sites are optimized for and we hope will enable visitors to find our site using these words in the search engines. If we do a good job of SEO for these words we will in fact have visitors to the site find us through these words.
Are You Getting The Right Visitors
What happens over time though, is we start to receive visitors from various long tail keyword phrases we never thought of as traffic grabbing search phrases. One of the best ways to find long tail keywords is to track your traffic with a tool like Google Analytics. This will show you exactly what phrases people are finding your site with. This is a backend strategy that can point you in a direction you may never have thought of as relevant to your site but now realize as a phrase people are finding your site on.
The drawback to this strategy is this does not mean that these are qualified visitors to your site. They may or may not be depending on what long tail phrase happened to start bringing people to your site. Qualified visitors are one’s that will produce some form of revenue or lead or at least some result you are trying to accomplish. Fill out a poll perhaps to give you some information.
Another strategy and one that is more front end and thus controlled by you is to use the keyword tools to find long tail keywords that are relevant to your site. Create content that is optimized for those long tail keyword phrases you know people are searching for.
Tricks Of The Trade
Using keyword modifiers is a good way to help you find long tail keyword phrases people are searching for and target your content to bring in qualified visitors. They can be a big help in your search for how to find long tail keywords.
Here is a list of some keyword modifiers.
• buy
• purchase
• shop
• order
• shipping
• get
• online
• coupons
• deal
• delivery
• best
• comparison
• review
• sample
• free
• download
• tips
• how
• how to
• Size
• Color
• Price
If you use these words with the main keyword term in your keyword research it will help locate relevant long tail keyword phrases. i.e. buy red socks, order red socks.