Once again another change has occurred and been mandated to our Facebook pages. This time I took the approach of making the change to my personal page and fan pages sooner rather than when Facebook forced the change. I have spent the last few weeks learning about some of the changes and how to best utilize them to promote and present the page and the new components.
I personally like the larger Timeline Cover Picture. This allows you to really promote your message and impact your visitor. After all, a picture is worth a thousand words. If you learn to edit pictures and add a little text to your pictures then you can truly paint your own message on any picture you have.
I have taken a screenshot of a Fan Page I run called Fan Pages Made Simple and given you a look at some of the dimensions and components from the new timeline.
1 – Here is the Cover Photo – A place you can tell your story and ideas immediately through a photo. Here you can capture the message of your business and highlight your products and services.
2.- Profile Picture – Here is where you can put your logo or some other form of branding for your business
3. The About Section – This is one of the most important parts of the new timeline. Here you can put the URL link to your website. You will need to use the "http:// " to make it linkable. I would suggest putting it as the first part of the About section so the link is easy for your fans to click on and get to your website. Beyond the website link you can tell the world who you are and what you are all about.
4. Page Links – I have highlighted this arrow because this is where you click to expand the various page links you have on your Fan Page. You have the ability to change the order of these pages so you can put the more important pages first in the list.
Now for the Not So Good Stuff.
Facebook has delivered another set of No – No's that just, in my opinion, make no sense at all in the face of utilizing Facebook as a marketing tool for your business but never the less we must adhere to them or run the risk of the New Big Blue shutting us down. Here they are:
*Cover photos cannot include:
A. Price or purchase information, such as “40% off” or
“Download it at our website”.
B. Contact information such as a website address, email,
mailing address, or information that should go in your
Page’s “About” section.
C. References to Facebook features or actions, such as
“Like” or “Share” or an arrow pointing from the cover
photo to any of these features.
D. Calls to action, such as “Get it now” or “Tell your
Covers must not be false, deceptive or misleading, and must
not infringe on third parties’ intellectual property.
My advice – Get Creative and Start Taking Pictures throughout the week. Change your Cover Photo regularly to bring some freshness to your page and get a good photo editor and learn how to add text to the photo. My suggestion to the PC world is Photoscape – Its Free, Fast and Awesome.
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